Review product advertisements discussed during Week 1.
Suggest a new way to market the products to a different age group (350- to 700- words). Include the following:
- Indicate the original age group identified during the first week. Choose another age group to market this product to.
- What media style would be most effective to reach the new audience?
- What strategies would it take to market this product to the new age group?
- Describe what the advertisement would look like.
- Describe some key terms that would be used to market the product.
- What do you think the consumers’ response would be?
- Would a different marketing plan for this product change your opinion about the product?
CLICK THE FOLLOWING LINKS TO DOWNLOAD RESPECTIVE WEEK’s ASSIGNMENT
HCS 490 Week 1 Changing Landscape of Health Care
HCS 490 Week 1 Current Article Summary
HCS 490 Week 1 Product Review
HCS 490 Week 2 Case Study Comparisons
HCS 490 Week 2 Current Article Summary
HCS 490 Week 2 Product Remarketing Activity
HCS 490 Week 3 Community Mailer
HCS 490 Week 3 Summary
HCS 490 Week 3 Current Article Summary
HCS 490 Week 4 Communication Strategy
HCS 490 Week 4 Health Care Access Options
HCS 490 Week 4 Current Article Summary
HCS 490 Week 5 Conversation Starter
HCS 490 Week 5 Marketing Strategy
HCS 490 Week 5 Current Article Summary