Value Creation MKG310 – 4

In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the following:

  • Provide an overview or history of the brand (product).
  • Describe and explain how technology or social media is utilized for marketing purposes.
  • Demonstrate an understanding of target markets and demographics.

Your paper should be 2-3 pages in length, well written, and formatted according APA formatting. You must include a minimum of three credible outside references.

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