Unit 6 Building Customer Discussion

Traditional advertising media includes television, radio, newspapers, and magazines. More and more commonly this includes email advertising as well. There are many different options now for nontraditional advertising including social media, banner ads, electronic billboards, and others.

Topic 1: Traditional Advertising

Share an example of traditional advertising that you have seen in the last 10 days.

  • Discuss the advantages and disadvantages of using this form of traditional advertising.
  • Do you think that using nontraditional advertising is more effective? Why or why not?
  • Read the article (Kerr, Schultz, Kitchen, Mulhern, & Beede, 2015), Does Traditional AdvertisingTheory Apply to the Digital World?
  • Include some support for your argument using your example and referring to the article.


Kerr, G., Schultz, D. E., Kitchen, P. J., Mulhern, F. J., & Beede, P. (2015). Does traditional advertising theory apply to the digital world? Journal of Advertising Research, 55(4), 390–400.

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