Module 3: Discussion Forum

What are some common ways in which you can search for new business opportunities? What should you watch out for as you are searching for such opportunities? What are the differences between innovative and imitative strategies—which is more likely to be something a small business can pursue? How does the SWOT analysis relate to the selection of a strategic direction of the business? Use this week’s reading material and references from the CSU-Global Library to support your discussion.

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