Impact of Online Crowdsourcing on Marketing Strategy Paper

Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks.

Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.

  • How has the organization leading the crowdsourcing utilized consumers to help build its organization?
  • How does this option of crowdsourcing influence marketing strategy?
  • What is the impact of mobile and social media campaigns on marketing strategy for this organization?

Cite specific examples of these different marketing campaigns in use.

Format your paper consistent with APA guidelines.

Note: Use header, headlines for introduction, all the questions asked above, conclusion, references minimum of 2 peer reviewed references, use in-text citations according to the references you choose with the APA format guidelines. Use graphs, charts, images also and mention where did you get these sources from.

Please see attached file to make sure all the requirements are going to be followed.

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