The AccorHotel Group is a huge player in the hotel/hospitality industry. Recently they made two big announcements; acquiring the Orient Express and trying to buy the Australian company Mantra Group.
How do these fit into their game plan(s)?
Were there things said or done 6 weeks or 6 months ago that might have signaled these moves?
How does these enhance or detract from their positioning. Is their parent company (AccorHotel Group) “brand” affected?