I have homework

The AccorHotel Group is a huge player in the hotel/hospitality industry. Recently they made two big announcements; acquiring the Orient Express and trying to buy the Australian company Mantra Group.

why?

How do these fit into their game plan(s)?

Were there things said or done 6 weeks or 6 months ago that might have signaled these moves?

How does these enhance or detract from their positioning. Is their parent company (AccorHotel Group) “brand” affected?

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