From an ethical perspective how would you justify the hospitals investments in marketing efforts in health promotion programs?

From an ethical perspective how would you justify the hospitals investments in marketing efforts in health promotion programs?

1-Successful marketing efforts in health promotion could mean less income for the hospital and the physicians and even reduced employment for others. From an ethical perspective how would you justify the hospitals investments in these programs?
2-Evaluate how the 4P’s would apply to a new Well-Baby program in the community.
Reference
1-Evidence-Based Management in Healthcare Kovner, A.R., Fine, D.J., & D’Aquila, R.
Health Administration Press, 1 edition, 2009
2-The Well-Managed Healthcare Organization Griffith, J.R. & White Health Administration Press, 7 edition, 2010


 

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