Environmental Scan

You will perform an environmental scan for your target company.

Choose an organization according to the following:

  • Firms in the Russell 2000® index
  • Write a 1,050-word minimum environmental analysis in which you include the following:
  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment.

Format your paper according to APA guidelines.

Include References

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