Discussion Board

“Consumers tend to have stereotypes about specific countries and specific products that have been formed by experience, hearsay, myth, and limited information”. This is a statement from your text book. Take a stand either agreeing with the statement or disagreeing. Give your rationale for your position (choose only one position, do not agree with both). Give relevant examples from international marketing to support your argument.

Note: Its a Discussion Board 250 words make it clear

Book name :

Cateora, P. R., Graham, J.,& Gilly, M. (2016). International marketing (17th ed.). New York: Mc-Graw-Hill


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