Discussion

Customer Satisfaction & Social Media

Let’s review how customer satisfaction rating and social media presence are related.

Visit http://www.jdpower.com/. Select one of your favorite companies and review the customer satisfaction surveys. What did you learn? How is customer satisfaction rated? Now visit the same company’s social media pages. Which mediums do they participate in? Do they make effort to stress customer satisfaction? What are their followers seeing and saying? Analyze their social media presence. What were you surprised to learn? Would you change any strategies? How effective is the social media presence?

*** Just needs to be a minium of 400 words

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