Consumer Behavior

Unit 1

Cite and reference your work properly according to APA using at least TWO SCHOLARLY sources from EBSCO on the topic specified in your initial post. 250 words.

List and describe at least TWO products or services that you and your friends or members of your social group use. Explain how these products or services help to create group bonds. Support your post with scholarly RESEARCH from EBSCO ON SOCIAL GROUPS, GROUP BONDS, and the ability of products to CREATE GROUP BONDS.

Unit 2

Cite and reference your work properly according to APA using at least TWO SCHOLARLY sources from EBSCO on the topic specified in your initial post. 250 words.

Geodemographic marketing techniques assume that people who live in the same neighborhood have other things in common as well. Explain how you have seen this marketing concept work and include specific products or services in your explanation. Support your post with scholarly RESEARCH from EBSCO ON GEODEMOGRAPHICS.

Unit 3

Cite and reference your work properly according to APA using at least TWO SCHOLARLY sources from EBSCO on the topic specified in your initial post. 250 words.

Discuss the concept of negative reference groups (also called avoidance groups). Identify an avoidance group for you and your peers and discuss the purchasing behavior of your group members with regard to this avoidance group. In other words, what do you purchase (or not purchase) in order that you will not be associated with this avoidance group? Support your post with scholarly RESEARCH from EBSCO ON AVOIDANCE GROUPS, REFERENCE GROUPS, and NEGATIVE REFERENCE GROUPS

Unit 4

Cite and reference your work properly according to APA using at least TWO SCHOLARLY sources from EBSCO on the topic specified in your initial post. 250 words.

Marketing efforts are often targeted to specific social classes. What are some of the difficulties in accurately measuring social class in today’s society? What are some ways to get around these obstacles in order to successfully target the desired social class? Support your post with scholarly RESEARCH from EBSCO ON MEASURING SOCIAL CLASS and MARKETING TO SPECIFIC SOCIAL CLASSES.

Unit 5

Cite and reference your work properly according to APA using at least TWO SCHOLARLY sources from EBSCO on the topic specified in your initial post. 250 words.

Pretend that you work in the marketing research department for a major apparel manufacturing firm. How might you apply the lead user concept to help you identify new product opportunities? Provide a specific example. Support your post with scholarly RESEARCH from EBSCO ON LEAD USERS and MARKETING USING LEAD USERS.

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