Consulting Project

*Please use PEPSI BLUE as the brand*

For the final part of the Consulting Project, you should recommend a course of action by choosing the most appropriate alternative action to overcome the current shortcomings/deficiencies identified in the brand critique.

Ideally, the survey results should be used to support the final recommendation. The rationale for the final recommendation must be clearly articulated and supported with ample evidence gathered throughout the report development.

Your job as a consultant is to provide specific steps the company must take to overcome challenges and achieve success with this specific brand.

This part of the assignment should be approximately 750-1,000 words.

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