Child Clothing Marketing

Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children’s clothing. This is a new venture for your company, which has until now been focused completely on the adult market. Before committing resources to fully developing a plan for the proposed children’s clothing line, you have called for research that will help you better understand your potential customers as well as the competitive environment.

In an essay:

  1. Describe the issues that the research should explore. What would you want to know about potential customers and the competitive environment?
  2. Explain why this information would be needed before you develop a plan for the proposed line of high-end children’s clothing. How would this information be used to make better decisions?

I want current material on your assignment, the more current the better. No sources before January 2012 will be acceptable. You will lose a letter grade if they are before January 2012.

You may not use Wiki, Google, Yahoo, Magazines, Newspapers ( including Lexis/Nexis) Dot com’s or other like kind sources. You must use EBSCOhost (Business Source Complete) search engine that is available from the Morrisville Library for all of your auto graded assignments. I will not grade your assignments unless EBSCOhost (Business Source Complete) is used and you will receive a zero for the project. Exceptions may be made for dot edu. and/or dot.gov. sources.

APA Style Guide For BSAD 116 – Professor Turner Reference Format for Articles Obtained from a Library Database General Reference Rules:

Format – double space typed and hanging indentation (first line of each reference flush with left margin, following lines indented five spaces).

Reference Order – list references in alphabetical order by author’s last name OR, if no author name is given, the article title should be the first element of the reference, alphabetize on first important word of title

Author names – invert all authors’ names; last name first, initial of first and middle names for up to and including six authors. For works with seven or more authors, use “et al.” after the sixth author. Use an ampersand (&), not the word “and,” between the last and second to last author names.

No author – use title as first element of the reference

Title Capitalization rules – for all titles EXCEPT PERIODICAL TITLES – capitalize

o only the first word

o proper names

o when a colon is in the title, capitalize the first word after the colon

o PERIODICAL TITLES (professional journals, magazines, newspapers) – capitalize all important words

Title formats – italicize book and periodical titles

No publication date – use (n.d.) in place of the date

Punctuation – strictly follow punctuation between reference elements

Journal article with a DOI Note: Article DOI (digital object identifier) appears in the brief article description in search result lists, is listed in the full record for the article, and/or may be printed on the first or last page of the article. Leonard, N.H. & Harvey, M. (2008). Negative perfectionism: Examining negative excessive AUTHORS DATE ARTICLE TITLE behavior in the workplace. Journal of Applied Social Psychology, 28(3), 585-610. JOURNAL TITLE VOLUME ISSUE PAGE NUMBERS doi:10.111/j.1559-1816.2007.00318x DOI Magazine article without a DOI Kandel, E.R. (2000, November 10). Neuroscience: Breaking down scientific barriers. AUTHOR DATE ARTICLE TITLE Science, 290, 1113-1120. JOURNAL TITLE VOLUME PAGE NUMBERS Journal article without a DOI Klimoski, R. & Palmer, S. (2006). The ADA and the hiring process. Consulting AUTHORS DATE ARTICLE TITLE JOURNAL TITLE Psychology Journal, 45 (2), 10-36. VOLUME ISSUE PAGE NUMBERS

MINOR REQUIREMENT THAT COULD IN COMBINATION COST YOU A MINIMUM OF A LETTER GRADE

·Cover page

·Use Times New Roman 12.

·Double space.

·Left justified, one-inch margin.

·Spell Check.

·No awkward sentence structure.

·Be clear, concise and to the point.

·Proof and re-proof.

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