Carrefour in Asia

  1. Identify opportunities and threats in the macro environments in Asia. You may concentrate on major countries such as China.
  2. Define Carrefour’s business-level strategy. How did Carrefour address the pressures for cost reductions?
  3. Define Carrefour’s global strategy used in Asia. How did Carrefour deal with the pressures for local responsiveness in these markets?

no more than three pages, double-spaced, 12- point Times New Roman with one-inch margins all around. Do not use a question-followed- by- answer format in your case paper.

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