Alleviating Poverty Through Profitable Partnerships Globalization Markets and Economic Well Being By Patricia H Werhane Scott P Kelley Laura P Hartman Dennis J Moberg
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Research the historical development of CSR over the last few decades and the role that CSR plays in a contemporary MNE. Is CSR an extension of core competencies and market strategy or is it more a function of branding or public relations? Include a critical analysis of an MNE response to public opinion and/or smart mobs.
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