Business Administration capstone

Strong Brands” Please respond to the following: THE COMPANY I CHOOSE IS GOOGLE, YOU TUBE AND WELLS FARGO PLEASE NO MORE THAN 1 PAGE FOR “STRONG BRANDS” DUE 10/20/17

  • Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify THREE brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why. THE COMPANIES I CHOOSE ARE GOOGLE, YOUTUBE AND WELLS FARGO. Explain the effects you believe the Internet’s capabilities will have on the brands you identified above and what the owner of the brand should do in light of them.


Internal Environment” PLEASE USE SWOTS ANALYSIS

  • analyze the internal environment of WELLS FARGO to determine that company’s strengths, weaknesses, Opportunities and Threats.
  • Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale. PLEASE NO MORE THAN 1 PAGE FOR “INTERNAL ENVIRONMENT”

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