art to a business plan

Is there an art to a business plan, Carlos?  On the one hand, you have to provide enough information to convince others to get on board with the project.  If you give too much information, though, you run the risk that the ‘naysayers’ will pick things completely apart, sometimes just for the sport of it.  How do you figure out your balance?  Do you try to line up senior sponsors before you develop the business plan or after you have it in mind?

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